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Instagram Hashtags #1 Trending: How To Get the Most Likes

The #1 Trending Hashtags On Instagram: How To Get the Most Likes

Top Instagram hashtags

#love (1.835B)

#instagood (1.150B)

#fashion (812.7M)

#photooftheday (797.3M)

#beautiful (661.0M)

#art (649.9M)

#photography (583.1M)

#happy (578.8M)

What is the Hashtag?

instagram hashtags

On Instagram, hashtags are a way for users to connect across the network. Hashtags are searchable, so you can find the posts that follow a specific tag. They come in all sizes, shapes, and colors, and they are made up of three letters, which are known as #words.

It’s free to use hashtags, but they are limited. Once you use a hashtag in a post, it becomes the property of Instagram. It can’t be used to create a new hashtag. It also cannot be edited. That said, there are special privileges associated with hashtags. They are also a way to direct traffic to other Instagram users. Hashtags are the reason why you can like photos and comment on posts. They have an immediate impact.

Now that you know what hashtags are and how to use them, check out this video from the Instagram platform.

Should You Use It?

I would go ahead and use it if you have time to allocate for growth – otherwise, it probably isn’t worth the time.

50 Percent More Likely to Go Viral (Report)

Have you ever wondered why people share and like certain photos? The answer may lie in this interesting data. According to the annual Kissmetrics State of Social Media Index, people like sharing images that are at least 50 percent more likely to go viral on social media.

The second most viral thing that people like sharing are personal stories and video, which is more popular than photos.

Video is trending as well. Last year, 55 percent of views were videos. But since that time, video has seen a massive rise in views. In fact, it is the most shared type of social content, which is still a 24 percent increase from 2015.

If you’re looking for likes

Using the wrong hashtags might get you a few likes, but you won’t be getting a decent conversation going.

Some of the most popular and highly shared pictures are “photo of the day” type pictures or pictures of your surroundings.

Incorporating a photo of you (taken during a picture-perfect sunset) or a photo with your significant other in the photo might get you a few likes.

Another place to post pictures is Instagram Stories. Instagram Stories are basically Instagram’s version of Snapchat Stories, except they’re only accessible through your profile or the stories page.

If you’re looking for engagement

instagram hashtags

#love (637.5M)

#instagood (400.4M)

#fashion (387.8M)

#beautiful (287.9M)

#photography (258.9M)

#travel (251.9M)

#art (204.8M)

#happy (187.8M)

#photography (167.9M)

A typical engagement post on Instagram

Intelligence from brands over 30+ years

Brands are gearing up for the Spring. A weather report of 70s and 80s. Friday is President’s Day and so it’s all about the fun. Mom wants an Instagram post to celebrate her daughter’s 13th birthday, but it’s February 14th. #instagood #momtags #marchandmortallyinspiration (Only one for this one)

About two thirds of mothers on Instagram are paid brand managers.

Now is the time to do some serious numbers and craft the ideal Instagram content to boost your brand’s likes and followers.

How to get the most likes on your posts

Your first action is to learn how the social platforms collect the data to help improve your account. Next, install the apps on your phone that have helped influencers score millions of followers (like Hootsuite, et al).

Set up a Facebook page (use your current user name). Write a bio, add a cover photo, add some tags and hashtags and make your profile relevant. Keep it consistent, yet fresh.

When it comes to likes, here’s the key: it’s all about value, meaning you want to use hashtags that people want to find, plus others they find interesting.

Who has the most followers:

Kylie Jenner has 100.8M, and she has started a cosmetics company called Kylie Cosmetics.

First lady Melania Trump has 41.7M followers, and she’s run a fashion and lifestyle site.

Ariana Grande has 34.

instagram hashtags
Social networking service concept. Streaming video.


If you find any of the data on the graphs useful in creating a marketing plan, please comment below and we’ll be happy to share it with our readers.

The data is publicly available on the Insights blog, in the full infographic. It’s also published at the bottom of this article.’s mission is to help people experience the world. To achieve this, offers independent, unbiased and personal advice and tips in more than 220 countries around the world, spanning 6 continents.

What are Instagram hashtags?

A hashtag is a mix of letters, numbers, or potentially emoticon went before by the # image (e.g., #NoFilter). They are utilized to classify content and make it more discoverable.

Hashtags are interactive. Any individual who taps on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing every one of the posts labeled with that hashtag.

Why use Instagram hashtags?

Hashtags are a significant way of growing your Instagram crowd and get more reach. At the point when you utilize a hashtag, your post will show up on the page for that hashtag. On the off chance that you utilize a hashtag on your Story, it very well may be remembered for the pertinent hashtag Story, which additionally shows up on the hashtag page.

Individuals can likewise decide to follow hashtags, which implies they could see your hashtagged post in their feed regardless of whether they follow you (yet).

Instagram hashtags can be an incredible method of building local area on the web so individuals are propelled to draw in with your image. For instance, as the manner in which individuals work out abruptly changed in 2020, Nike Los Angeles utilized the #playinside hashtag to include nearby individuals getting dynamic in their homes.

Top instagram hashtags

As of July 19, 2021, these are the main 50 hashtags on Instagram:

love (1.835B)

instagood (1.150B)

fashion (812.7M)

photooftheday (797.3M)

beautiful (661.0M)

art (649.9M)

photography (583.1M)

happy (578.8M)

picoftheday (570.8M)

cute (569.1M)

follow (560.9M)

tbt (536.4M)

followme (528.5M)
























instagram hashtags















Remember that the most famous Instagram hashtags are not really the best.

An enormous number of posts might mean loads of individuals follow that hashtag, yet it likewise implies there’s a huge load of content on it and your posts may get lost. Instagram proposes utilizing a mix of famous and specialty hashtags to contact various crowds, from wide to explicit.

Kinds of famous Instagram hashtags

Instagram separates hashtags into nine unmistakable sorts:

Item or administration hashtags: These are fundamental watchwords to depict your item or administration, as #handbag or #divebar

Specialty hashtags: These get somewhat more explicit, showing where you fit with regards to your industry, as #travelblogger or #foodblogger

Industry Instagram people group hashtags: Communities exist on Instagram, and these hashtags assist you with finding and go along with them. Think #gardenersofinstagram or #craftersofinstgram

Exceptional occasion or occasional hashtags: These can allude to genuine occasions or seasons, as #summerdays, or they can be utilized for every one of those National [Thing] Day occasions, as #nationalicecreamday or #nationalnailpolishday

Area hashtags: Even on the off chance that you geo-label your Instagram post, it can in any case be a smart thought to incorporate a hashtag that alludes to your area, as #vancouvercraftbeer or #londoneats

Day by day hashtags: Every day has its very own lot hashtags, from #MondayBlues directly through to #SundayFunday. We made an entire rundown of day by day hashtags for you to browse in case you’re searching for a simple wellspring of hashtags to add to your posts.

Significant expression hashtags: These hashtags join components of item hashtags, specialty hashtags, and local area hashtags. Fundamentally, they’re phrases individuals use on Instagram to associate with existing networks in a somewhat insider way, such as #amwriting or #shewhowanders

Abbreviation hashtags: Perhaps the most popular abbreviation hashtag is #TBT for Throwback Thursday. Other well known abbreviation hashtags incorporate #OOTD for outfit of the day, #FBF for flashback Friday, and #YOLO for you just live once.

Emoticon hashtags: These hashtags can remember emoticons for their own, as #????, or words or expressions with emoticons appended, as #sunglasses????.

Marked hashtags are one more incredible choice for organizations on Instagram. We’ll dive into more subtleties on those later in this post.

The number of hashtags to use on Instagram

instagram hashtags

You can incorporate up to 30 hashtags on a normal post, and up to 10 hashtags on a Story. On the off chance that you attempt to incorporate more, your remark or inscription will not post.

All things considered, in light of the fact that you can utilize that numerous hashtags for Instagram doesn’t mean you ought to. There’s no right number of hashtags for each business, or in any event, for each post by a similar business.

The agreement is that around 11 hashtags is a decent number to begin with. In any case, the most well-known number of hashtags to use on Instagram is somewhere in the range of 1 and 3.

You’ll have to do some testing to figure out what turns out best for your specific business.

Step by step instructions to stow away hashtags on Instagram

At the point when you’ve invested energy making an incredible Instagram inscription, you probably shouldn’t end your post with a noticeable assortment of hashtags. Luckily, there are several simple ways of making your hashtags less noticeable.

Instructions to conceal Instagram hashtags in a remark:

Compose your subtitle as regular however do exclude any hashtags.

When your post is distributed, just snap the discourse bubble symbol under your post to leave a remark.

Work out or glue the hashtags you need to remember for the remark box and tap Post.

On versatile, your hashtags will not be noticeable except if a client taps View all remarks. Nonetheless, on work area, your remark will stay in the top position, so this stunt works better in case you’re focusing on a versatile crowd.

Screen capture telling the best way to conceal Instagram hashtags in the remark segment

Source: VW on Instagram

The most effective method to conceal Instagram hashtags in the inscription:

You can likewise utilize hashtags inside the actual subtitle without them being super-noticeable.

At the lower part of your inscription, tap Return or Enter. In the event that you don’t see a Return or Enter button, tap 123 to bring it up.

Enter an accentuation mark (attempt a period, shot, or run), then, at that point, hit Return once more.

Rehash stages 2 to 4 something like multiple times.

Instagram conceals subtitles after three lines, so your hashtags will not be visible except if your adherents tap … more. And, after its all said and done, your hashtags will be outwardly isolated from your inscription so they don’t occupy from your duplicate.

The most effective method to conceal inscriptions on Instagram Stories:

You can stow away hashtags on Instagram Stories, as well. One choice is just to limit the presence of your hashtags by squeezing and contracting them to make them tiny. You can likewise tap the hashtag sticker to transform it from a white foundation to a cloudy one.

Assuming you need to stow away your hashtags totally, you can glue an emoticon, sticker, or GIF up and over to cloud them.

Screen capture telling the best way to conceal Instagram hashtags in Stories

Source: Christina Newberry

Step by step instructions to discover moving hashtags on Instagram

Not at all like Twitter, Instagram doesn’t broadcast a rundown of moving hashtags. Notwithstanding, in the event that you look for a hashtag on Instagram, you’ll perceive the number of posts utilize that hashtag. You’ll likewise see a rundown of other well known Instagram hashtags utilizing comparative words, with post counts included as well.

Screen capture telling the best way to discover and look moving hashtags on Instagram

Source: Instagram

To look for a hashtag on work area, enter the hashtag including the # image into the hunt box. On versatile, enter your inquiry term in the hunt box, then, at that point, tap Tags.

In case you’re focusing on your Instagram feed, you’ll figure out how to rapidly spot moving hashtags as they arise. However, try not to rush to hop on a pattern. Possibly post utilizing a moving hashtag on the off chance that it truly bodes well for your business, and for the particular substance in your post.

The most effective method to look various hashtags on Instagram

The most straightforward way of looking numerous hashtags on Instagram is to set up search streams in a social listening instrument like Hootsuite to follow the hashtags you’re keen on so you can see all the applicable substance on one screen without directing every one as an individual Instagram hashtag search.

Screen capture telling the best way to look for a very long time on Instagram in Hootsuite

Instagram business profiles can lead up to 30 interesting hashtag look in some random seven-day time frame.

Here is some more data concerning how to set up search streams so you can monitor various Instagram hashtags effectively on one dashboard.

We composed a full post with regards to the advantages of social tuning in assuming you need to dive further into how this functions.

Reward: Download a free agenda that uncovers the specific stages a way of life photographic artist used to develop from 0 to 600,000 supporters on Instagram with no financial plan and no costly stuff.

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Instagram hashtag search: How to track down the best hashtags for Instagram for YOUR image

Here is reality. You could transfer your photograph to one of the numerous Instagram hashtag generators out there and get a lot of free ideas for hashtags. Yet, these ideas won’t be pretty much as vital and successful as doing the exploration yourself.

Here is a few hints to pursue thinking of Instagram hashtags that will really drive reach and commitment.

Look at the opposition

You would essentially prefer not to show your opposition’s technique too intently, however investigating the hashtags they use can give you some great hints regarding what’s working for others in your industry.

Perhaps you’ll find new hashtags to add to your collection. Or then again you could conclude you would prefer not to seek similar eyeballs, in which case you can look for elective hashtags to utilize.

See what hashtags your crowd is now utilizing

All things considered, on the off chance that your crowd is now utilizing a certain hashtag, others very much like them are presumably utilizing it as well. Tracking down these current Instagram people group is an extraordinary way of extending your crowd and contact individuals who are probably going to be keen on your business.

Watch out for your top adherents and see what hashtags they’re utilizing. Instagram’s pursuit instrument can give you some extra data regarding which hashtags individuals you follow care about. At the point when you lead an Instagram hashtag search, the inquiry apparatus will show you on the off chance that anybody you follow likewise follows that hashtag. (Note that this main deals with versatile, not on work area.)

Screen capture showing related Instagram hashtags for a specific hashtag search

Source: Instagram

Utilize Instagram’s Related Hashtags include

On any hashtag page, directly over the “Top” and “Later” tabs, you’ll discover a rundown of related hashtags that you can look through by swiping left.

Instagram related hashtag highlight

Source: Instagram

This is an incredible way of finding pertinent hashtags that may be a smidgen more specialty than the huge watchword based hashtags you initially looked for. That implies a more designated crowd with less substance to rival. These can be the absolute best hashtags for Instagram brands needing to associate with enthusiastic networks.

Make a marked hashtag

The best hashtag for your image might be one you make yourself. A marked hashtag is just a label that you make to advance your own image or mission.

You would then be able to tell your crowd about your hashtag by remembering it for your Instagram bio and featuring it in your inscriptions and Instagram Stories. You could likewise consider running a challenge with a marked hashtag to advocate the hashtag while additionally gathering client produced content.

Lululemon’s marked Instagram hashtag “the perspiration life” in their profile segment

Source: Lululemon on Instagram

Try to follow your marked hashtag, both inside the Instagram application and utilizing a stream in your web-based media dashboard, so you can screen how it’s being utilized. Search for freedoms to reshare extraordinary substance or associate with powerful individuals from your crowd.

To follow a hashtag inside Instagram, essentially tap it, then, at that point, tap the blue Follow button on the hashtag page.

Follow Instagram hashtag button

Source: Instagram

Instructions to utilize hashtags on Instagram—7 hints and deceives

Use Insights to see which labels work best

On the off chance that you’ve done the change to an Instagram business profile, you approach post bits of knowledge that let you know the number of impressions you got from hashtags.

Select the post you need information on and tap View Insights underneath the post on the left.

Swipe up to see every one of the bits of knowledge for that post, including the quantity of impressions from hashtags.

Instagram investigation board showing the number of perspectives cam from Instagram hashtags

This information assists you with sorting out which hashtags are best for further developing reach.

Incorporate hashtags on Instagram Stories

Hashtag pages have an Instagram Story symbol in the upper left corner. Snap on it and you’ll see an assortment of Stories posts labeled with the hashtag from individuals with public profiles.

Instagram hashtag “Specialty of instagram” that shows up on Stories

Source: Instagram

There are two different ways to add hashtags to your Stories. The primary strategy is to utilize the hashtag sticker.

Hashtag stickers on Instagram Stories

Source: Instagram

Or then again you can essentially utilize the message apparatus and the # image to compose the hashtag the same way you would on a photograph or video post.

Stay away from prohibited hashtags and malicious hashtags

At the point when improper substance becomes related with a hashtag, Instagram may boycott that hashtag.

This doesn’t imply that you can’t utilize it by any means. All things considered, it implies that in the event that you click on the tag, you will just see top posts. You will not see late posts, and there will not be any Stories related with the hashtag.

This is what it seems as though when you run into a prohibited hashtag:

Instagram hashtag “single life”, which is restricted

Source: Instagram

The best way to know whether a hashtag is prohibited is to check it before you use it. This is a decent practice to set up each time you add a new hashtag to your collection. Utilizing prohibited hashtags can cause a drop in commitment, as your utilization of genuine hashtags may likewise turn out to be less viable on the grounds that you could be dropped in the calculation.

Regardless of whether they’re not restricted, you ought to stay away from hashtags that boldly request preferences and supporters. Models incorporate #followme, #like4like, #follow4follow, #tagsforlikes, etc.

Utilizing these will draw in bots, spammers, and other Instagram clients who have no expectation of drawing in with you in any significant way. They likewise show your supporters that your image approves of taking part in nasty conduct. What’s more, that is not a decent look.

See how hashtag pages work

Hashtag pages are an extraordinary way of presenting your substance to another crowd, particularly on the off chance that you can get highlighted in the Top segment.

Hashtag pages flaunt all the substance related with a particular hashtag. On the off chance that somebody looks for a post and yours is the latest with that hashtag, it will be the primary thing they find in the Recent area.

Obviously, it’s a lot simpler to remain at the highest point of the Recent segment for a less-well known or truly specialty hashtag.

Remember that the Recent segment is arranged dependent on when each post was initially shared. On the off chance that you add hashtags later, either through a remark or by altering the inscription, this will not knock your post up for recency.

Try not to utilize insignificant or dull hashtags

It very well may be enticing to just reorder a similar considerable rundown of hashtags on each post, yet don’t do it. Instagram’s people group rules plainly express that “posting dull remarks or content” isn’t OK. On the off chance that you utilize the equivalent hashtags for each post, your substance will be punished by the calculation.

At the point when you make a post, just use hashtags that bode well. On the off chance that you label a post with #wanderlust, for instance, your substance should be something voyagers will need to remark on, as, and share.

It’s not tied in with getting seen by a many individuals, it’s tied in with getting seen by the perfect individuals. That is the way hashtags lead to higher commitment and more supporters. Single out the right watchwords for each post exclusively.

Ensure that hashtag implies what you think it implies

Hashtags are regularly a series of words stayed together. That can make a few issues when it’s not satisfactory where single word closes and the following starts.

One of the most noticeably awful instances of this was the #susanalbumparty disaster from way back in 2012. It was a dispatch festivity hashtag for Susan Boyle’s new collection. In any case, read it gradually and you may get a few words in the center that obviously make the hashtag somewhat… dangerous.

Amazon played with this sort of hashtag error to advance Top Gear. This was done deliberately, yet it would be a simple misstep to join a possessive “s” and “hit” unintentionally.

Brands here and there likewise are too quick to even think about bouncing onto a moving hashtag without completely understanding the unique circumstance. At the point when the setting is testing, this can make a PR calamity for the brand.

Furthermore, at times a brand simply doesn’t verify whether a hashtag is now being used prior to making an entire mission. Burger King was at real fault for this back in 2013, when they utilized the hashtag #WTFF to signify “What The French Fry.”

Since you definitely know a big motivator for WTF, you can presumably think about why this was an issue.

Save hashtags for sometime later

On the off chance that you regularly utilize the equivalent hashtags, you can save them in a note to lessen time composing them in again and again.

Stand by, didn’t we simply tell you not to utilize the equivalent hashtags on each post? It’s valid—you ought not abuse a similar arrangement of hashtags. All things considered, it is still truly helpful to have a rundown of hashtags pertinent to the different sorts of content you post. You could even make separate arrangements of hashtags pertinent to the various sorts of posts you make.

Simply make a rundown of hashtags in your notes application, prepared to add to your posts.

You would then be able to single out a couple hashtags to utilize each time, instead of recalling the hashtags or quest for new ones for each post. This additionally gives you an opportunity to look at what sort of content is now being posted for these hashtags, so you don’t commit one of the errors referenced previously.

Simply recollect that all of the Instagram hashtags you use on a post should fit with the substance and ought not be excessively monotonous. Try not to reorder your entire saved rundown onto each post.

Best Hashtag |

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